• Over 25 years marketing experience
  • Manufacturers in the agriculture, hospitality, steel fabrication, timber and lighting industries
  • Service based organizations including employment and training, financial, insurance and associations
  • Community economic development research and branding
  • Eight years of experience as a member of corporate marketing departments with domestic and international markets
  • Over 20 years of entrepreneurship and small business startup experience
  • Over 10 years as a college instructor at Western Technical College in Marketing and Digital Marketing

Education

MBA Marketing,     Loyola University – New Orleans, LA

BBA Marketing/International Business,       Baylor University – Waco, TX

Western Technical College – La Crosse, WI

  • Online classes:
    • Designing Effective Web Sites,
    • Search Engine Optimization,
    • Photoshop,
    • Dreamweaver and CSS

Community Involvement

La Crosse Area Family YMCA

  • Pam has served on the board of the YMCA from 2003 – 2011
  • Pam was one of the founders of the Got Energy? La Crosse Area YMCA/Touchstone Energy Triathlon to benefit the YMCA Strong Kids Campaign
  • Pam assisted in developing various programs for low-income minority youth including:
    • Swimming lessons for all 3rd Graders at Hamilton Elementary School of which more than 50% had never had a swim lesson.
    • A healthy living education program with La Crosse Roads School – an alternative high school within the La Crosse School District for teenagers who would not have been able to graduate from the traditional high school setting.
    • Step in 2 a New U is a program designed for minority high school students to partner them with supportive adults, provide fitness activities options as well as a weekly healthy meal so they can learn to choose and prepare healthy meals.
    • Pam served on the planning committee for the 1st Annual 30Y Bike Race in Holmen to benefit the YMCA Strong Kids Campaign

YWCA of the Coulee Region

  • Pam served on the organizing committee for GardenFest an annual fundraiser in early June for the YWCA programs featuring exhibits, vendors, and seminars on gardening
  • Gathering Waters provides marketing consulting, advertising coordination, graphic and web design services for the event
  • Pam is a past recipient of the 2002 YWCA Tribute to Outstanding Women

Chesapeake Retriever Rescue of Wisconsin

  • Foster home for rescued dogs
  • Volunteer

2nd Chance to Shine Dog Rehabilitation

  • Foster home for rescued dogs
  • Volunteer trainer for reactive and undersocialized dogs