This material is strictly for students in my Western Tech College Marketing Classes. It is not to be shared or used as a resource by anyone who is not enrolled in my classes.
– Pam Culver
This week we are learning more about multivariate analysis
This week we are discussing: Review of Week 9 assignments Data Analysis – sections from Ch 12 (1-3) read BEFORE you watch the video, it will help you understand more Data Analysis available in Survey Monkey Overview/Tour of Survey Monkey … Continue reading →
There are 3 videos this week as I broke the lecture into to Part 1 and Part 2 due to the length. I know that is a lot of information but I am hoping the exercises and tools we use … Continue reading →
This week we are using the Steps to Prepare a Questionnaire for our restaurant research project. There are two videos this week. The first reviews Week 7 activities and assignments. The second video in this post will discuss the Steps … Continue reading →
Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities … Continue reading →
This week we are starting to talk about collecting Primary data. Primary data includes: Demographics/Socioeconomic – age, education, occupation, marital status, gender, and income Personality/Lifestyle – Personality refers to the normal patterns of behavior exhibited by an individual including attributes, traits, and … Continue reading →
Social Media Strategies
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!
Unfortunately my recording software is not working so I had to use a backup software. Hopefully I can get it fixed soon. Please be sure to complete your exam before Sunday as I will not be as available over the … Continue reading →
This week we are learning about Social Media Advertising.
This week we are discussing Content and focusing on ROI in the simulation Please be sure you are participating in the Flipgrid discussions about your Mimic Social experience AND the Discussion Boards. These two assignments are VERY important in your … Continue reading →
We are using this week as a review of material we have learned to date: e2 Kickstarter project case study and discussin Exam Ch 1-5 Be sure to take the exam a few days before the due date in case … Continue reading →
Be sure to watch BOTH videos – Weekly Overview AND Strategy Lecture Few important reminders: Be sure to read chapters in Stukent AND take the quiz at the end of each chapter. First exam is in Week 7 Flipgrid discussions/videos … Continue reading →
This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company ⇒ Consumers Consumers ⇒ Company Consumers ⇒ Consumers Marketers need to move away from using … Continue reading →