Below are links to the chapter slide sets I use in class. These slides are mostly consisting of the topics I want to review in class. They should not be considered a summary of the chapter for exams. I will provide an exam review document to highlight that information.
Please read each chapter before class so we can have a good discussion versus me just lecturing. If there are topics I do not talk about in class, please be sure to ask and we can discuss.
Students will form advertising agency teams of 3-4 and develop and execute an IMC strategy designed to target a specific audience via various media channels for a Shark Tank client of the team’s choice. Students will apply concepts and theories discussed in class to this project, including: advertising and marketing research methods, audience segmentation and…
An effective group is not so much about how you choose the group, it is more important to focus on how you bond as a group. It is important to realize a few key factors that WILL happen in groups. The five stages of team development will happen! Expect and Embrace them! Attached is a…