MR – Weeks 14 & 15
Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!
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Asking Good Questions – Week 6
ByPamC
Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…
MR – Summer 2018 Intro
ByPamC
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
Week 8 Overview and Lecture
ByPamC
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Secondary and Primary Research – Wk 2
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What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…