SM – Week 12 Overview and Lecture

What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…

Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!

Unfortunately my recording software is not working so I had to use a backup software. Hopefully I can get it fixed soon. Please be sure to complete your exam before Sunday as I will not be as available over the weekend due to driving back to Wisconsin from Texas. If you have any trouble, please…

This week we are discussing Content  and focusing on ROI in the simulation Please be sure you are participating in the Flipgrid discussions about your Mimic Social experience AND the Discussion Boards. These two assignments are VERY important in your overall grade and success in this class.  

This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…