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Social Media Strategies – Wk 5
This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company ⇒ Consumers Consumers ⇒ Company Consumers ⇒ Consumers Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start…
SMS-Summer 2018 Class Intro
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
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