SMM – Week 13 Overview and Lecture

We are using this week as a review of material we have learned to date: e2 Kickstarter project case study and discussin Exam Ch 1-5 Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need…

Just because you are a social media user does not make you a social media expert! Why? Because as users we focus on how “we” use social media or a particular channel. As social media marketers we focus on how our target interacts on social media and how social media operates. It is not about…

This week we are learning about Social Media Advertising.

This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…

Be sure to watch BOTH videos – Weekly Overview AND Strategy Lecture Few important reminders: Be sure to read chapters in Stukent AND take the quiz at the end of each chapter. First exam is in Week 7 Flipgrid discussions/videos ARE NOT OPTIONAL! Everyone must post a video AND reply to at least 2 classmates…

What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…