We are using this week as a review of material we have learned to date:
Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need me to reset the exam, prior to the due date, email me. I will not guarantee that I will be available to reset your exam on Sunday evening.
Social Media Audit is series of steps taken to evaluate and optimize a business’s social media profiles and strategies. It reviews not only what is working and not but also who is doing what and how are we guiding and measuring the activities. There are three types of media: Paid, Earned and Owned. All are important and…
This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!
Influencer Marketing
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company ⇒ Consumers Consumers ⇒ Company Consumers ⇒ Consumers Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start…