SMS – Week 9 Overview and Lecture

What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…

This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company   ⇒   Consumers Consumers    ⇒   Company Consumers   ⇒   Consumers Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start…

Social Media Audit is series of steps taken to evaluate and optimize a business’s social media profiles and strategies. It reviews not only what is working and not but also who is doing what and how are we guiding and measuring the activities. There are three types of media: Paid, Earned and Owned. All are important and…

Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!

We are using this week as a review of material we have learned to date: e2 Kickstarter project case study and discussin Exam Ch 1-5 Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need…