MR – Week 10 Overview and Lecture

Secondary data is information gathered by others for other purposes. We utilize secondary data as background information and to provide data so we do not have to do lengthy and/or multiple primary research surveys. Secondary data advantages are it is time and cost effective. The disadvantages are the data we find is not always a…

There are 3 videos this week as I broke the lecture into to Part 1 and Part 2 due to the length. I know that is a lot of information but I am hoping the exercises and tools we use this week will help you understand the elements in the Sampling Plan and how they…

This week we are discussing: Review of Week 9 assignments Data Analysis – sections from Ch 12 (1-3) read BEFORE you watch the video, it will help you understand more Data Analysis available in Survey Monkey Overview/Tour of Survey Monkey and how to create your survey.   2 videos this week! Week 9 Overview and…

Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…