This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow:
Company ⇒ Consumers
Consumers ⇒ Company
Consumers ⇒ Consumers
Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start conversations”. Social media is about interaction!
Next we need to make sure our social media starts with OBJECTIVES!
- What objective do we hope to accomplish with our social media marketing? AND
- Is that objective valuable to both the company AND the consumer?
BOTH the company and the consumer need to benefit in order for social media marketing to be effective.
As with anything, there are RISKS! What are the risks associated with our social media marketing?
- The Risk that Nothing Happens/No one pays attention
- Risk that something bad happens, our post goes off in a direction that is negative to the brand. Think of what happened last week with Roseanne Barr and her “Ambien Tweet”! That was not strategic at all!
Strategy is all about asking yourself the right questions. Be sure to refer to the 16 questions in the chapter to help guide your strategic thinking as you plan your posts for Buhi Bags in this week’s simulation. Remember to focus on the objective/goal provided by your boss “Engagement”.