SMS – Weeks 14 & 15
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!
Influencer Marketing
This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…
Be sure to watch BOTH videos – Weekly Overview AND Strategy Lecture Few important reminders: Be sure to read chapters in Stukent AND take the quiz at the end of each chapter. First exam is in Week 7 Flipgrid discussions/videos ARE NOT OPTIONAL! Everyone must post a video AND reply to at least 2 classmates…
What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…