Social Media Audit – Week 3
Social Media Audit is series of steps taken to evaluate and optimize a business’s social media profiles and strategies. It reviews not only what is working and not but also who is doing what and how are we guiding and measuring the activities.
There are three types of media: Paid, Earned and Owned. All are important and must work together for an overall effective marketing strategy. The more each type of media works to reinforce each other, the more efficient and effective the overall strategy will be. If I boost (paid) a post on social media it will help drive traffic to my post on my web site (owned) and it might also earn shares in social media (earned).
Steps in Social Media Audit
- What is our objective with our social media activity? What is the purpose?
- How does our social media activity fit into our marketing plan? What is the role of SMM (Social Media Marketing)?
- What channels are we using? Which ones should we consider using? Which should we consider deleting?
- Who within the organization is allowed to post on our social media? What are the different levels of access and who has what level?
- What are our social media policies, guidelines for posts and comments?
- Who is and how are we tracking mentions?
- Are we doing any boosts or sponsored posts? How are we measuring the performance of those? What is our budget?
- Analyze the effectiveness of each channel/platform currently in use.
Week 3 Overview and lecture video
How to Conduct a Social Media Audit
ttps://www.youtube.com/watch?v=JGqor1fQAvc
Social Media Content Analysis Assignment Overview