Social Media Metrics and Mimic Social – Wk 4
This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing:
- Awareness
- Engagement
- Positive attitudes
- Advocacy
It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise you will get overwhelmed and/or lost in all of the metrics available.
The second video this week is an overview of our simulation, Mimic Social, and an abbreviated round 1 and 2 using the planning worksheet provided on Blackboard. Please be sure to take your time, read all of the information carefully. Please watch the Mimic Social introduction if you didn’t last week, read and/or review the overview information and take good notes on your worksheet and maybe more.
Week 4 Overview and Lecture video
Mimic Social Rounds 1 and 2 overview