SMS – Weeks 14 & 15

This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…

Just because you are a social media user does not make you a social media expert! Why? Because as users we focus on how “we” use social media or a particular channel. As social media marketers we focus on how our target interacts on social media and how social media operates. It is not about…

This week we are discussing Content  and focusing on ROI in the simulation Please be sure you are participating in the Flipgrid discussions about your Mimic Social experience AND the Discussion Boards. These two assignments are VERY important in your overall grade and success in this class.  

What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…

Unfortunately my recording software is not working so I had to use a backup software. Hopefully I can get it fixed soon. Please be sure to complete your exam before Sunday as I will not be as available over the weekend due to driving back to Wisconsin from Texas. If you have any trouble, please…