SMS – Weeks 14 & 15
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!
Be sure to watch BOTH videos – Weekly Overview AND Strategy Lecture Few important reminders: Be sure to read chapters in Stukent AND take the quiz at the end of each chapter. First exam is in Week 7 Flipgrid discussions/videos ARE NOT OPTIONAL! Everyone must post a video AND reply to at least 2 classmates…
Social Media Audit is series of steps taken to evaluate and optimize a business’s social media profiles and strategies. It reviews not only what is working and not but also who is doing what and how are we guiding and measuring the activities. There are three types of media: Paid, Earned and Owned. All are important and…
Influencer Marketing
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…