SMS – Weeks 14 & 15

Unfortunately my recording software is not working so I had to use a backup software. Hopefully I can get it fixed soon. Please be sure to complete your exam before Sunday as I will not be as available over the weekend due to driving back to Wisconsin from Texas. If you have any trouble, please…

This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…

This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company   ⇒   Consumers Consumers    ⇒   Company Consumers   ⇒   Consumers Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start…

Social Media Audit is series of steps taken to evaluate and optimize a business’s social media profiles and strategies. It reviews not only what is working and not but also who is doing what and how are we guiding and measuring the activities. There are three types of media: Paid, Earned and Owned. All are important and…

Influencer Marketing

This week we are learning about Social Media Advertising.