There are 3 videos this week as I broke the lecture into to Part 1 and Part 2 due to the length. I know that is a lot of information but I am hoping the exercises and tools we use this week will help you understand the elements in the Sampling Plan and how they work together.
Week 8 Overview
Sampling Plan Lecture Part 1
Sampling Plan – Part 2
Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
Marketing research is the gathering of data or raw facts to organize and transform into information a person can use to make a decision or sometimes educated guess. It is the formal communication link between the organization and the external environment. Marketing research allows an organization to develop, implement and monitor its marketing plan. Who…
This week we are using the Steps to Prepare a Questionnaire for our restaurant research project. There are two videos this week. The first reviews Week 7 activities and assignments. The second video in this post will discuss the Steps to Prepare a Questionnaire. Specify what information will be sought Determine method of administration Determine…