MR – Week 10 Overview and Lecture

This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…

Marketing research is the gathering of data or raw facts to organize and transform into information a person can use to make a decision or sometimes educated guess. It is the formal communication link between the organization and the external environment. Marketing research allows an organization to develop, implement and monitor its marketing plan. Who…

What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…

This week we are discussing: Review of Week 9 assignments Data Analysis – sections from Ch 12 (1-3) read BEFORE you watch the video, it will help you understand more Data Analysis available in Survey Monkey Overview/Tour of Survey Monkey and how to create your survey.   2 videos this week! Week 9 Overview and…

Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!