This is the class introduction and overview of Blackboard. Please watch this video to learn about:
If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual office hours on Tuesday at 6pm.
Marketing research is the gathering of data or raw facts to organize and transform into information a person can use to make a decision or sometimes educated guess. It is the formal communication link between the organization and the external environment. Marketing research allows an organization to develop, implement and monitor its marketing plan. Who…
This week we are starting to talk about collecting Primary data. Primary data includes: Demographics/Socioeconomic – age, education, occupation, marital status, gender, and income Personality/Lifestyle – Personality refers to the normal patterns of behavior exhibited by an individual including attributes, traits, and mannerisms Attitudes – An individual’s overall evaluation of something, what they think or how much they…
Secondary data is information gathered by others for other purposes. We utilize secondary data as background information and to provide data so we do not have to do lengthy and/or multiple primary research surveys. Secondary data advantages are it is time and cost effective. The disadvantages are the data we find is not always a…
Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!