MR – Week 10 Overview and Lecture

Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!

This week we are discussing: Review of Week 9 assignments Data Analysis – sections from Ch 12 (1-3) read BEFORE you watch the video, it will help you understand more Data Analysis available in Survey Monkey Overview/Tour of Survey Monkey and how to create your survey.   2 videos this week! Week 9 Overview and…

This week we are starting to talk about collecting Primary data. Primary data includes: Demographics/Socioeconomic – age, education, occupation, marital status, gender, and income Personality/Lifestyle – Personality refers to the normal patterns of behavior exhibited by an individual including attributes, traits, and mannerisms Attitudes – An individual’s overall evaluation of something, what they think or how much they…