MR – Weeks 14 & 15

What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…

Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…

This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…

This week we are starting to talk about collecting Primary data. Primary data includes: Demographics/Socioeconomic – age, education, occupation, marital status, gender, and income Personality/Lifestyle – Personality refers to the normal patterns of behavior exhibited by an individual including attributes, traits, and mannerisms Attitudes – An individual’s overall evaluation of something, what they think or how much they…

This week we are using the Steps to Prepare a Questionnaire for our restaurant research project. There are two videos this week. The first reviews Week 7 activities and assignments. The second video in this post will discuss the Steps to Prepare a Questionnaire. Specify what information will be sought Determine method of administration Determine…