MR – Weeks 14 & 15
Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!
Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!
Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…
What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…
This week we are starting to talk about collecting Primary data. Primary data includes: Demographics/Socioeconomic – age, education, occupation, marital status, gender, and income Personality/Lifestyle – Personality refers to the normal patterns of behavior exhibited by an individual including attributes, traits, and mannerisms Attitudes – An individual’s overall evaluation of something, what they think or how much they…