SM – Week 12 Overview and Lecture

Just because you are a social media user does not make you a social media expert! Why? Because as users we focus on how “we” use social media or a particular channel. As social media marketers we focus on how our target interacts on social media and how social media operates. It is not about…

Influencer Marketing

What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…

Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!

This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company   ⇒   Consumers Consumers    ⇒   Company Consumers   ⇒   Consumers Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start…