SM – Week 12 Overview and Lecture

Influencer Marketing

We are using this week as a review of material we have learned to date: e2 Kickstarter project case study and discussin Exam Ch 1-5 Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need…

This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…

What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…

This week we are discussing Content  and focusing on ROI in the simulation Please be sure you are participating in the Flipgrid discussions about your Mimic Social experience AND the Discussion Boards. These two assignments are VERY important in your overall grade and success in this class.