We are using this week as a review of material we have learned to date:
Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need me to reset the exam, prior to the due date, email me. I will not guarantee that I will be available to reset your exam on Sunday evening.
This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…
Be sure to watch BOTH videos – Weekly Overview AND Strategy Lecture Few important reminders: Be sure to read chapters in Stukent AND take the quiz at the end of each chapter. First exam is in Week 7 Flipgrid discussions/videos ARE NOT OPTIONAL! Everyone must post a video AND reply to at least 2 classmates…
Just because you are a social media user does not make you a social media expert! Why? Because as users we focus on how “we” use social media or a particular channel. As social media marketers we focus on how our target interacts on social media and how social media operates. It is not about…
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
Unfortunately my recording software is not working so I had to use a backup software. Hopefully I can get it fixed soon. Please be sure to complete your exam before Sunday as I will not be as available over the weekend due to driving back to Wisconsin from Texas. If you have any trouble, please…