We are using this week as a review of material we have learned to date:
Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need me to reset the exam, prior to the due date, email me. I will not guarantee that I will be available to reset your exam on Sunday evening.
This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…
Be sure to watch BOTH videos – Weekly Overview AND Strategy Lecture Few important reminders: Be sure to read chapters in Stukent AND take the quiz at the end of each chapter. First exam is in Week 7 Flipgrid discussions/videos ARE NOT OPTIONAL! Everyone must post a video AND reply to at least 2 classmates…
What is a social network? Connections (ties) between people (nodes) of varying strength and relationship (direct or indirect). How does this connectivity influence the probability of a topic/post being shared (contagion)? Many factors influence whether someone shares and what they say about the post or topic they share. How do we influence/predict that? To share…
This week we are talking about the strategic thinking behind social media marketing. Strategic social media marketing must incorporate all three types of information flow: Company ⇒ Consumers Consumers ⇒ Company Consumers ⇒ Consumers Marketers need to move away from using social media to “push information on to customers” but instead use social media to “start…
Thanks for a great term! It has been fun working and learning with you! I must admit I did miss our weekly classes so I am looking forward to interacting with you on Tuesday nights this Fall!