Primary Data Collection – Wk 5
This week we are starting to talk about collecting Primary data. Primary data includes:
- Demographics/Socioeconomic – age, education, occupation, marital status, gender, and income
- Personality/Lifestyle – Personality refers to the normal patterns of behavior exhibited by an individual including attributes, traits, and mannerisms
- Attitudes – An individual’s overall evaluation of something, what they think or how much they like something
- Awareness/Knowledge – Insight into, or understanding of facts about, some object or phenomenon
- Intentions – Anticipated or planned future behavior
- Motivation – why people behave as they do
We have two different methods of collecting Primary Data:
- Observation – recording the subject’s actions
- Communication – subject answers questions
- Personal Interviews
- Telephone interviews
- Mail questionnaires
- Internet-based questionnaires
We will be utilizing observation research this week in our coffee shop/lunch place research.