SMM – Week 10 Overview and Lecture

This week we learning about the metrics to use to effectively measure our success on social media platforms based on our goals. We have 4 main goals in social media marketing: Awareness Engagement Positive attitudes Advocacy It is important to understand which metrics will best measure your success and improvement in your particular goal, otherwise…

Social Media Audit is series of steps taken to evaluate and optimize a business’s social media profiles and strategies. It reviews not only what is working and not but also who is doing what and how are we guiding and measuring the activities. There are three types of media: Paid, Earned and Owned. All are important and…

This week we are learning about Social Media Advertising.

We are using this week as a review of material we have learned to date: e2 Kickstarter project case study and discussin Exam Ch 1-5 Be sure to take the exam a few days before the due date in case you lose connection as you only get ONE chance to start it. If you need…