Industry Trends Research Assignment – Secondary Data Wk4

Marketing research is the gathering of data or raw facts to organize and transform into information a person can use to make a decision or sometimes educated guess. It is the formal communication link between the organization and the external environment. Marketing research allows an organization to develop, implement and monitor its marketing plan. Who…

This week we are using the Steps to Prepare a Questionnaire for our restaurant research project. There are two videos this week. The first reviews Week 7 activities and assignments. The second video in this post will discuss the Steps to Prepare a Questionnaire. Specify what information will be sought Determine method of administration Determine…

Thanks for a great term! I look forward to reading your research reports and determining where my next business venture should appear and what it might look like!

There are 3 videos this week as I broke the lecture into to Part 1 and Part 2 due to the length. I know that is a lot of information but I am hoping the exercises and tools we use this week will help you understand the elements in the Sampling Plan and how they…