Industry Trends Research Assignment – Secondary Data Wk4

This week we are learning more about multivariate analysis

Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…

What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…

There are 3 videos this week as I broke the lecture into to Part 1 and Part 2 due to the length. I know that is a lot of information but I am hoping the exercises and tools we use this week will help you understand the elements in the Sampling Plan and how they…

Secondary data is information gathered by others for other purposes. We utilize secondary data as background information and to provide data so we do not have to do lengthy and/or multiple primary research surveys. Secondary data advantages are it is time and cost effective. The disadvantages are the data we find is not always a…