Industry Trends Research Assignment – Secondary Data Wk4

What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…

Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…

This week we are learning more about multivariate analysis

This week we are discussing: Review of Week 9 assignments Data Analysis – sections from Ch 12 (1-3) read BEFORE you watch the video, it will help you understand more Data Analysis available in Survey Monkey Overview/Tour of Survey Monkey and how to create your survey.   2 videos this week! Week 9 Overview and…

This is the class introduction and overview of Blackboard. Please watch this video to learn about: Course materials – text and simulation Virtual Office hours/optional virtual classroom Course syllabus Course schedule Weekly folders and course tools If you have questions, you can post a comment here, in the BB Watercooler or come to my virtual…