Marketing Research - Summer 2018

Questionnaire Design – Week 7

ByPamC June 16, 2018June 12, 2018

This week we are using the Steps to Prepare a Questionnaire for our restaurant research project. There are two videos this week. The first reviews Week 7 activities and assignments. The second video in this post will discuss the Steps to Prepare a Questionnaire.

Specify what information will be sought
Determine method of administration
Determine content of individual questions
Determine form of response to each question
Determine wording of each question
Determine question sequence
Determine physical characteristics of questionnaire
Develop recruiting message or script
Re-examine steps 1-8 and revise as needed
Pretest questionnaire and revise as needed.

Week 7 Overview

Designing a Questionnaire lecture

Marketing Research - Summer 2018

Asking Good Questions – Week 6

ByPamC June 9, 2018June 6, 2018

Marketers measure qualities that most do not think of in terms of measurement Attributes of a product Satisfaction with a service or product Likelihood of a behavior Predicting the next behavior Rules for assigning numbers to objects to represent quantities of attributes Measure the ATTRIBUTES of an object – NOT measuring the object Definition is…

Marketing Research - Summer 2018

MR – Week 13

ByPamC July 31, 2018

Marketing Research - Summer 2018

Secondary Data Sources – Wk 3 MR

ByPamC May 19, 2018May 16, 2018

Secondary data is information gathered by others for other purposes. We utilize secondary data as background information and to provide data so we do not have to do lengthy and/or multiple primary research surveys. Secondary data advantages are it is time and cost effective. The disadvantages are the data we find is not always a…

Marketing Research - Summer 2018

Secondary and Primary Research – Wk 2

ByPamC May 12, 2018May 8, 2018

What are the different types of research? Secondary research is information and data collected or available from another source. Primary research is data that you design and collect first hand. Types of Research Design Exploratory Literature Search Depth Interviews Focus Groups Case Analysis Descriptive Research Describe characteristics of groups Portion of people who behave a…